Netflix Maldivas
Netflix's Maldivas is a new series that follows a young woman (Bruna Marquezine) who moves into a posh condo community to investigate a mystery. We were tasked with creating the videos, photography, wordmark, custom type, title treatments & teasers for the new series.
The show is full of pop, gloss, sass and of course intrigue. In developing the artwork we were inspired by one core idea that is thread throughout the series “nothing is what it seems”.
The show casts many stars such as Bruna Marquezine, Natalia Klein, Manu Gavassi, Carol Castro & Sheron Menezzes.
Disciplines: Advertising, Photography, Print
Client: Letícia Sanchez, Evelina Rios, Fernanda Weinfeld, Bianca Rosenberg, and Isabela Fagundes at Netflix Brazil
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy & Accounts: Lilian Benjamin, Lauren Walsh
Voice & Messaging: Arielle Egozi, Anita Osuala, Ericka Garcia, Motti
Executive Producer: Luciana Almeida
Production: Chelsea Spear, Rinny Shim, Sam Galvao, Kasia Sasinowska
TVC Production: Landia
TVC Director: Aline Lata and Kayhan Ozmen
Campaign Photographer: Pol Kurucz
Copywriting: Natalia Klein, Jessyca Silva, Michele Contel
Lead Design: Lucas Luz
Type Design: Jessica Gracia, Lucas Luz
Case Study Images: Jarett Loeffler, Tiffany Thebodeau, Camille Hewitt, Mafren Studio
Case Study Set Design : Arielle Casale, Chelsea Finkel
Design: Jessica Gracia, Jada Akoto, Riisa Lio, Sasyk Mihal, Jeremy Rieger, Elinor O’Brien, Jiayue Li, Tais Kahatt, Mikayla Hittle, Kaan Iscan, Marek Rybicki, Zitong Zhao, Kristýna Jenčová, Marie Ducrocq, Tiffany M. Wu, Fabrizio Morra, Diane Diana, Shamil Asgarov, Nicole Belskaya, Cristina Giménez, Julio Zukerman, Gökhan Tekin
Retouching: Elian Sanchez, Lyudmila Bitsoeva, Oleg Slinko
The character film videos highlight each star’s unique personality while establishing them as key suspects in the murder mystery.
We created a custom condensed font with elongated letters and a mixture of stroke weights that present an elegant but mysterious feel. This type is used for show titles, the teasers, and all of the series marketing materials.
In each visual we conceptually play with what you can see on the surface vs what is actually happening behind closed doors.
