Quality Experience (QX)

Quality Experience (QX) is an independent, full-service advertising agency on a mission to foster purposeful interactions between brands and their audiences by creating quality experiences. QX applies meticulous care to every aspect of their work, creating an environment where bold ideas can flourish. We tapped into this by embracing tension and duality, creating brand assets that showcase a striking balance between safety and danger. The brand centers around a dynamic logo system that adapts to the different personalities and tones of QX’s clients and projects.

Quality Experience is led by Ari Weiss (former Global CCO at DDB), working alongside Cristina Reina (former EVP, Global CD at McCann), Dan Gonda (former CEO at Droga5), and Colleen Leddy (former CSO at Droga5).

For more information about QX, visit qualityexperience.com

Client: Quality Experience (QX)

Agency: &Walsh

Creative Direction: Jessica Walsh

Strategy & Accounts: Ashley Einerson, Ann Kim & Maggie Giles

Executive Producer: Luciana Almeida

Production: Chanel Harper

Art Direction: Lucas Luz

Lead Design: Jessica Gracia & Claudia Nazionale

Design: Julio Z, Jonas Rudis, Igor Fajardo, Fernando Farfán, Kaan Iscan, Jordan Stokke, Marina Glikman, Sofia Noronha, Sasyk Mihal, Daniel Zepeda

3D Design: Kaan Iscan

Animation: Lucas Luz, Kaan Iscan, Claudia Nazionale & Igor Fajardo

QX is not “one size fits all,” and neither is their logo system. We developed a dynamic range of logomarks to adapt to the unique personality of each client. Our goal with this variety is to ensure each client sees themselves within QX's brand universe.

To further personify QX’s brand, we created a 3D logomark that takes the shape of a living organism, embodying the brand’s organic and ever-evolving essence. In this biosphere, the logomark breaks through the limits of its 2D shape, expanding into a 3D living organism.